What do you do when you see fake news?

For most it’s just a slight snigger or a quick exhale through their nose, followed by scrolling on. But a lot of people also believe what they see.

“But What Can I do?!”

Until recently, nothing. Now though, with a simple hashtag, you can stop fake news and become a seeker of truth.

Problem: Fake News is everywhere.

Insight: The Times has no political bias and strives to only print the truth.

Strategy: Turn The Times into a way for people to become activists of truth.